SEO & Digital Marketing
SEO, SEM, Google Adwords, PPC, SMO
Calgary Digital Marketing Company
Global iTech Systems Ltd is a Calgary web marketing and digital marketing Calgary agency. Digital marketing goals need to be incorporated into a website. Your web presence is the foundation for attracting new clients to your company, and everything that you do online contributes to that. Search engine marketing (SEM) is a marketing strategy utilized by businesses for advertising purposes and we deliver online marketing services in Calgary. We are the Marketing agency in Calgary to solve all of your digital marketing needs. The followings are the factors we need to consider for digital marketing (Methods to apply to rank your site on Google search engine pages):
1. Keyword Research & Strategy
Global iTech Systems is an SEO firm that understands your industry and could boost your rank for certain terms in your search. We have a strong team of SEO specialists. They will look over the keywords that you want to rank on your site. We also perform further research on keywords, and competitive analysis and find out the suitable SEO method to improve your site.
2. Link Building/ Backlinks
Links building and backlinks are a significant element of being able to rank higher in the results of a search. That is why you should work with an SEO firm like ours that includes a dedicated link-building team and has relationships with a number of quality and relevant websites.
3. Technical SEO
Search engine rankings can be improved by optimizing in your website’s back-end, for example, improving the speed of your website. Technical SEO is a very important step in the whole SEO process. It refers to the websites and server optimization that help to search engine bots crawl and index your websites more effectively. Factors of Technical SEO include with:
- SEO audit
- Mobile Optimization
- Check Robot.txt file
- Duplicate Content
- Site Structure
- Page or site speed
- XML Sitemap
4. Local SEO
Local SEO is a part of Search Engine Optimization but displays locally in your area. When someone is seeking your services or products in your local area can locate you using Google Map optimization. Google My Local Business is an example of Local SEO. It is powerful to find a prospective client. Statistics show that 72 percent of consumers look for local businesses online. Increase your business’s local SEO ranking by using Google My Business (GMB) optimization. We help you to create Google My Local Business Page and optimize it. It will also attract highly-interested customers for you. We can optimize the appearance of your GMB account as per your business nature and help you manage your online presence to build your local reputation. Call us today for GMB.
5) On-Page SEO
On-Page SEO is a website optimization which is a complex task that requires a professional web design approach, and need A SEO expert to complete the SEO task. On-Page SEO includes the quality of your code, textual and visual content and user information, friendliness of your site and URL placement. It helps increase your visibility online and get high-quality traffic. With Global iTech Systems, we make sure that our SEO services comply with the best search engine practices to increase your site’s performance & credibility. Our SEO experts create exclusive, high-quality content, improve your headlines, HTML tags, and Meta description and use high-quality images.
6) Off-Page SEO
Off-page optimization is a process of developing backlinks to your website which is known as the link-building process. Off-page optimization is vital to creating brand credibility and boosting online visibility. Once off-page SEO maintain perfectly, Google will validate your site as a trustworthy site. And you will get your website on Google pages. Let us work together so that we can help you advertise on social media, create a linking building, and work as influencer marketing to obtain quality links and high ratings.
Types of backlinks:
We have 3 types of backlinks.
i. One Way Link: One-way link means a website will get a link from another site without giving any benefits.
ii. Two Way Link: In way links, two websites exchanges links between each other and get benefitted.
iii. Multi-Way Link: In this type, link exchange is between 3 or more websites, however, each link is singular by only pointing to one other website. Linking a website may increase your web presence and may also include other indirect methods such as loading images, videos, content or RSS feeds from a third partner’s website.
LINK BUILDING STRATEGIES
Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results.
b. Directory Submission:
Directory submission is like submitting your address, company information, URL, and company introduction in various directories like Yellow Pages, Blue Pages, White Pages, BBB etc. The process of directory submission helps to back your website up, leading to backlink generation and indirectly increasing your page ranks.
c. Social Book Marking:
The web pages we bookmarked at social bookmarking sites are considered a quality backlinks in the eyes of search engines. And we all know that quality backlinks help us to increase blog traffic and Google Page Rank. That’s why SEO professionals include Social Bookmarking in their search engine optimization practices.
d. Blog Posts & Comment:
Search engine optimization is incredibly important for marketers. When you optimize your web pages including your blog posts you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. Comment on blogs, posts and answers to the question.
Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel about a particular topic or a blog post. Blog comments help the blog attract traffic and make it social.
e. Article Submission:
Among all the SEO techniques, article submission can be one of the most successful methods for off-page SEO. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
f. Classified Submission:
SEO through classified ads is an imperative positioning technique that will place you ahead of all your competitors. Classified submission helps in SEO by promoting the traffic for your existing website. It automatically enhances links for the website and magnetizes buyers toward your services.
g. Document Sharing:
Document sharing means sharing documents such as PDF, Word, PowerPoint, White papers, Case Studies and etc. on various document sharing or document submission websites. It is one of the OFF Page strategies in SEO.
h. Forum Postings:
They can communicate with other members through publicly visible messages or posts on submitted topics. Forum Posting today has taken on an important stance in boosting SEO efforts. Nowadays, Forum Marketing is great to generate targeted traffic to your website for sharing and promoting your business.
i. Local Listing:
A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details. There are a lot of websites like Mantra, Yelp, Foursquare and Yellow Pages, and White Pages where local businesses can create free local business listings.
j. PPT Submissions:
PPT submission communicates with other members through publicly visible messages or posts on the submitted topic. Forum Posting today has taken on an important stance in boosting SEO efforts. Nowadays, Forum Marketing is a great to generate targeted traffic to your website for sharing and promoting your business
k. Press Release Submission:
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing
l. Guest Posting:
Guest blogging or guest posting is an Off Pages SEO, which plays a vital role in Google’s visibility. It is a practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.
7. eCommerce SEO
We provide eCommerce SEO as well. We provide your customers with a 24/7 convenient shopping experience and increase your client retention rate by optimizing your site with keywords and meta descriptions. We launch targeted email marketing campaigns in your city, and current and prospective clients and optimize your site for mobile and voice search to make personalized brand experiences.
8. Content Writing
Content writing and content marketing are one of the most important elements in SEO and digital marketing. We have a strong team of content writing writers that produce SEO-friendly content for your site, whether that is for your website or blog. Search engines love that website that adds new content on a daily or weekly basis. Choose our SEO agency to support your content needs and promote your search marketing.
9. Conversion Rate Optimization
Improve your customer’s lifetime value and boost your online income by using Global iTech’s SEO & Conversion rate optimization (CRO) solutions. Our SEO company integrates Pay-per-Click marketing and SEO services to increase your chances of converting. We analyze websites as well as landing page optimization to get a better result.
Digital Marketing & Website Advertisement
Best Digital Marketing Plan
Software House Canada is an SEO and Digital Marketing agency that is a leading marketing and business growth company in Canada that offers search engine optimization services. Search Engine (on-page and off-page) Optimization ((SEO) will help your website rank higher in the local search engines.
- Visualize your website on google search engine pages
- Get More Traffics and build up sales
- Advertise Your Business in Social Media Pages
- Let People find you on Facebook, Twitter, Instagram, and so more.
- Email Marketing helps to gain immediate business promotion
- YouTube Video marketing promotes your brand
SEO / PPC/ SEM/ SMO Services
These services will help you increase your traffic. The result might come differently, but any of these will benefit your business. How?
- By putting the right keyword for your content.
- Budget wise.
- Visibility of your brand awareness.
Google is the search engine sensation, and it has no internet restriction. So why Google AdWords?
- Google Ads is cable of reaching your audience enormously wherever they are.
- Google Ads works for your budget.
- Google Ads leads to more significant conversions.
The pen is indeed powerful than the sword!
Because writing is universal, Email marketing will doubtless work.
- It improves your relationship with your past customers.
- It will create prospective customers to lead customers.
- You are connecting to your customers directly.
YouTube Video Marketing
As the second largest search engine sensation, youtube will help your business grow!
- It increases your brand awareness and will improve your SEO.
- It is shareable on any platform.
- You can easily reach your targeted audience.